Today LUSH launches the Emotional Brilliance collection. Most widely known for their bath and skin care products, this collection is the company's first foray into the world of make up and cosmetics. The collection is made up of three lines - liquid lipstick, cream eyeshadow and liquid eye liners and contains a total of 30 colours, with each colour being given an name that is synonimous to an emotion.
Last night saw a prerelease of the range in a series of pop up parties across the companies storee. I popped down to the Rengents street branch to see what all the fuss is about and if Lush can make as big an impact in the make up world as it has in its current field of bath and skin care products.
Taking a unique stance, the emotional brilliance range features an instore colour wheel that allows customers to spin it and determine which colour best suits them.
Customers online will also be able to use this fantastc tool, with the site providing the following instructions:
"Let's play a game! Click below to spin the wheel. When the wheel stops spinning, immediately pick out the three colours that stand out to you.
Not your favourites. Not what your friends like. The three that say something to you - right now.
Ready to play? Don’t think about it too much - just the 3 colours and the order you chose them in."
The collection starts at £14.50 and with 30 colours theres certainly something for everyone. take a look for yourself at: https://www.lush.co.uk/emotionalbrilliance/
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